I’m Brinder, a visionary curator and founder of EJADA Specialty Merchandise, ZAREL, and BJG DESIGNS. My entrepreneurial journey began in March 1996, starting with catalog sales and evolving into dropshipping, e-commerce, and creative direction. Through every chapter—whether facing health challenges, competing against larger companies, or refining my craft—I’ve carried forward the wisdom my father shared before he passed: “Everything is just a dream away.”
✨ EJADA Specialty Merchandise
Founded in honor of my father, EJADA represents resilience and legacy. It’s a testament to never giving up, even when life placed obstacles in my path.
🌱 ZAREL
ZAREL continues that legacy with renewal and growth. It embodies creativity, fair pricing, and quality products designed to stand out in a world of mass production. ZAREL is proof that persistence and vision can transform challenges into opportunities.
🎨 BJG DESIGNS
BJG DESIGNS is the creative force behind bold typography, motivational one-liners, and signature motifs. Available on t-shirts, hoodies, sweatshirts, color-changing mugs, accent mugs, hats, and cinch backpacks, BJG DESIGNS gives customers a wide choice of selection while staying true to uniqueness and style.
💡 My Philosophy
I believe in quality, uniqueness, and fair pricing. I believe in building products that carry meaning. Most importantly, I believe with Family and Friend Support, this year could be the turning point—a year where resilience becomes renewal, and where every dream moves closer to reality.
Together, EJADA, ZAREL, and BJG DESIGNS show that with resilience, vision, and community, everything truly is just a dream away
🍋🔥. While varieties like Alphonso, Ataulfo, Lippens, Haden, and Keitt get the spotlight, let’s shine a light on a lesser-known gem: Kesar mango.
From temple offerings to summer feasts, the mango that carries memory.”
From temple offerings to summer feasts, the mango that carries memory is more than fruit—it’s a vessel of ancestral sweetness. The Kesar mango, with its saffron-hued flesh and floral aroma, has long graced sacred rituals and seasonal tables across Gujarat. Its flavor evokes lineage, its pulp preserves tradition, and its presence in aamras and shrikhand whispers stories of devotion, celebration, and ecological reverence.
🥭 The Little-Known Kesar Mango
Often overshadowed by Alphonso, the Kesar mango is:
Origin: Cultivated in Gujarat, India, especially around the Girnar hills.
Flavor Profile: Intensely sweet, with a hint of saffron-like aroma (hence the name “Kesar,” meaning saffron).
Texture: Smooth, non-fibrous flesh—ideal for pulping and desserts.
Cultural Significance: Revered in Indian culinary traditions, used in shrikhand, aamras, and ceremonial offerings.
Harvest Season: Late April to early June.
🌿 Bonus Underdogs Worth Mentioning
If you’re building out a mango matrix or visual card, consider these:
Nam Doc Mai (Thailand): Floral, honeyed, and ultra-smooth.
Julie Mango (Caribbean): Small, spicy-sweet, and beloved in Jamaica and Trinidad.
Chok Anan (Thailand): Dual-season mango, nicknamed “miracle mango” for its ability to fruit twice a year.
🧡 Kesar Mango Flavor Matrix
Origin: Girnar Hills, Gujarat, India Season: Late April – Early June Texture: Silky, non-fibrous Flavor Notes:
Element
Description
Sweetness
🌟🌟🌟🌟🌟 (Intense, honeyed)
Aroma
Saffron-like, floral
Acidity
Low
Culinary Use
Aamras, shrikhand, mango lassi
Ritual Use
Offered in Hindu pujas and summer feasts
This temple offering is centered around a bowl of golden aamras, tulsi leaf, lit diya, and marigold flowers. It beautifully evokes the sacred warmth and ancestral reverence
🥭 Why Kesar Mango Is Healthy
Rich in Antioxidants: Contains beta-carotene and polyphenols that support cellular health and reduce inflammation.
High in Vitamin C: Boosts immunity, supports collagen production, and aids iron absorption.
Low Acidity: Gentle on digestion, making it ideal for ceremonial and everyday consumption.
Natural Sweetness: No need for added sugars—its honeyed pulp satisfies sweet cravings naturally.
Ecologically Grown: Often cultivated in traditional orchards with minimal chemical input, especially when sourced ethically.
⚠️ Wellness Disclaimer: While Kesar mango is nutrient-rich, always consider individual sensitivities. Those with diabetes or fructose intolerance should moderate intake. EJADA encourages mindful consumption rooted in ancestral wisdom and ecological respect.
The Kesar mango wasn’t originally cultivated as a medicinal fruit, but its health benefits have made it a staple in traditional wellness practices. While there’s no documented evidence that it was first used to treat a specific condition, its properties have long been appreciated in Ayurvedic and folk remedies.
🌿 Traditional Uses of Kesar Mango
Digestive Aid: Its low acidity and smooth pulp make it ideal for soothing digestion, especially when consumed as aamras or in fasting rituals.
Cooling Agent: In Ayurvedic tradition, ripe mangoes like Kesar are considered pitta-pacifying, helping cool the body during hot seasons.
Nutrient Booster: Rich in Vitamin C and beta-carotene, it’s used to support immunity and skin health.
Mood Enhancer: The natural sugars and aroma are believed to uplift mood and reduce fatigue—often served during summer festivals for this reason.
🧡 While not a “treatment” in the pharmaceutical sense, Kesar mango has been woven into healing rituals, temple offerings, and seasonal diets that promote balance and vitality.
All mango varieties—whether Kesar, Alphonso, Ataulfo, or Keitt—share a core set of health benefits rooted in their nutrient-rich profile and natural sweetness.
🥭 Universal Health Benefits of Mangoes
🛡️ Immunity Boost Rich in Vitamin C and A, mangoes support immune function and help fight infections.
🌿 Digestive Support Contain enzymes like amylase that aid in breaking down carbohydrates and improving gut health.
💛 Skin & Eye Health Beta-carotene and Vitamin A promote glowing skin and protect vision.
🧠 Mood & Energy Natural sugars and B vitamins help uplift mood and combat fatigue.
🧬 Antioxidant Power Polyphenols like mangiferin help reduce oxidative stress and inflammation.
💧Hydration & Electrolytes High water content and potassium make mangoes ideal for replenishing fluids in hot climates.
⚠️ Wellness Disclaimer: While mangoes offer broad health benefits, individuals with diabetes, fructose intolerance, or latex allergies should consume mindfully. EJADA encourages respectful sourcing and ancestral balance in all fruit rituals.
Image of the mango coconut chia pudding—creamy, velvety, and bursting with natural brightness from fresh Kesar mango. full recipe
High in fiber and healthy fats from chia and coconut
Rich in Vitamin C and antioxidants from mango
Naturally dairy-free and gluten-free
Great for digestion, hydration, and sustained energy
⚠️ Disclaimer: Nutrient values may vary based on mango ripeness and coconut milk type. EJADA recommends mindful consumption and allergen awareness.
Kesar Mango Coconut Chia Pudding is generally considered a healthy, plant-based option, there are a few groups who should consume it with caution—or avoid it altogether:
⚠️ Who Should Be Cautious & Why
Group
Reason for Caution
People with diabetes
Mango and coconut milk contain natural sugars and fats that may spike blood sugar.
Fructose intolerant
Mango is high in fructose, which can cause bloating or discomfort.
Nut or seed allergies
Chia seeds and coconut may trigger allergic reactions in sensitive individuals.
Low-fiber diets
Chia seeds are extremely high in fiber, which may cause digestive upset if unaccustomed.
Latex allergy sufferers
Mango contains compounds that may cross-react with latex allergies.
Infants under 1 year
Chia seeds can be a choking hazard and mango’s acidity may irritate sensitive digestion.
🧠 Wellness Fact: Mangoes Support Brain & Mood Health
Mangoes are rich in Vitamin B6 and copper, which help regulate mood, support nerve function, and aid in red blood cell production. Their natural sugars and hydration also provide clean-burning energy without the crash—making them a vibrant, feel-good fruit for both body and mind.
🧡 EJADA Note: Mango isn’t just sweet—it’s smart. Ancestral fruits like Kesar carry nutrients that nourish the whole self, from cognition to ceremony.
🧡 Wellness Note: Always consult with a healthcare provider if you have dietary restrictions or allergies. We honor ancestral wisdom and ecological stewardship—mindful consumption is key.
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