EJADA

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I’m Brinder, a visionary curator and founder of EJADA Specialty Merchandise, ZAREL, and BJG DESIGNS. My entrepreneurial journey began in March 1996, starting with catalog sales and evolving into dropshipping, e-commerce, and creative direction. Through every chapter—whether facing health challenges, competing against larger companies, or refining my craft—I’ve carried forward the wisdom my father shared before he passed: “Everything is just a dream away.” ✨ EJADA Specialty Merchandise Founded in honor of my father, EJADA represents resilience and legacy. It’s a testament to never giving up, even when life placed obstacles in my path. 🌱 ZAREL ZAREL continues that legacy with renewal and growth. It embodies creativity, fair pricing, and quality products designed to stand out in a world of mass production. ZAREL is proof that persistence and vision can transform challenges into opportunities. 🎨 BJG DESIGNS BJG DESIGNS is the creative force behind bold typography, motivational one-liners, and signature motifs. Available on t-shirts, hoodies, sweatshirts, color-changing mugs, accent mugs, hats, and cinch backpacks, BJG DESIGNS gives customers a wide choice of selection while staying true to uniqueness and style. 💡 My Philosophy I believe in quality, uniqueness, and fair pricing. I believe in building products that carry meaning. Most importantly, I believe with Family and Friend Support, this year could be the turning point—a year where resilience becomes renewal, and where every dream moves closer to reality. Together, EJADA, ZAREL, and BJG DESIGNS show that with resilience, vision, and community, everything truly is just a dream away
Za’atar: A Flavorful Herb Blend for Your Kitchen

Za’atar: A Flavorful Herb Blend for Your Kitchen

Za’atar: While it’s actually a mix of herbs (like thyme, oregano, and sumac), it’s a popular and healthy blend often used in Middle Eastern cuisine for its flavor and potential health benefits.The first known use of za’atar was in 1917

While many people now associate the word za‘atar with the spice mix, it is the Arabic word for a wild, mint-related herb that is a pillar of Levantine cooking and similar to oregano and marjoram. Since the herb can be difficult to find, za‘atar is commonly made from dried thyme, oregano, sumac, and sesame seeds. 

Borrowed from Arabic zaʻtar, saʻtar, ṣaʻtar “any of various herbs (as Origanum syriacum or Thymus serpyllum), a mixture of these herbs with sumac and sesame seeds” Za’atar is a Levantine culinary herb or family of herbs. It is also the name of a spice mixture that includes the herb along with toasted sesame seeds, dried sumac, often salt, and other spices. As a family of related Levantine herbs, it contains plants from the genera Origanum (oregano), Calamintha (basil thyme), Thymus (typically Thymus vulgaris, i.e., thyme), and Satureja (savory) plants

Za’atar is one of my most favorite Middle Eastern spice blends.  Another top competitor is Dukkah, which is very different but equally amazing.  Whether you’ve never had za’atar before or your only experience has been with store-bought blends, I urge to try your hand at making your own – there is no comparison!  This fabulous seasoning blend relies on quality herbs and spices to create a truly unforgettable combination of flavors that will transform your food.

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